We recently designed and planned the Rascal Flatts ‘Rewind’ Event in Hollywood and it was featured in All Access! Read more details about the event here!

I’ve been to a lot of album launches in my time, but never one like the Tuesday, May 13th event, which combined a sampling of Rascal Flatts’ bold and deeply textured 2014 vintage “Rewind” release with an equally stylish, finely-tuned Pino Noir, Pettit Verdot, and 11 other hard-to-pronounce wine selections. I mean, just the concept of pairing fine wine and great Country music seems fairly complex, with an underlying acidity.

Nevertheless, such was the case earlier this week while hearing Rascal Flatts’ ninth studio offering for the first time at a club called Avalon in Hollywood.
A fine wine – or in this case, 13 amazing Robert Hendry selections – is generally wasted on a Neanderthal like me. I’m more what you’d call “a beer guy.” Knowing what that implies — manly men collectively appreciating a beverage also referred to as brew — I’ve recently begun proclaiming myself a “Craft Beer” aficionado, an aspirational but so far hopeless attempt to up my game, culturally speaking.

Rascal Flatts, on the other hand, have no credibility issues, having compiled an impressive musical resume during the past 14 years on every measurable level: sales, chart position and touring. 2006 was an especially amazing, or should I say “freakin’ awesome,” year for the band, with Nielsen Soundscan figures listing them the year’s top-selling artists (five million physical sales) thanks to the “Me And My Gang” album, which yielded two #1 songs (“What Hurts The Most” and “My Wish”) and touring revenue listed at close to $50 million.

Continue reading the full article here!

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“Rascal Flatts toasted the release day of its new album, Rewind, with a completely unique event Tuesday (May 13) in Hollywood, Calif. at Avalon Hollywood, located at the legendary intersection Hollywood & Vine. The project’s 13 cuts include the title track, which hit No. 1 on the MusicRow CountryBreakout Chart on April 3. The Deluxe version includes an additional 4 original songs. An extravagant dinner preceded a concert by the band. One hundred percent of ticket sales for the event will be donated to the Monroe Carrell Jr. Children’s Hospital at Vanderbilt in Nashville.

Big Machine Records, in partnership with Citi Private Pass, offered VIP attendees a luxury listening experience, treating them to a seated dinner in the Mezzanine outdoor atrium of Avalon. World-renowned winemaker Michael Hendry of Hendry Ranch Wines served as the host, on what turned out to be one of L.A.’s hottest days this year.

While enjoying a six-course meal of artisan cheeses, grilled California prawns, farro and baby kale salad, local sea bass, pepper-crusted New York strip and a chocolate ganache finish, Hendry walked the invited guests through the album song-by-song, pairing fine wines from his vineyard with the mood of each track.”

Keep reading the full article here.

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This event served as a luncheon, private acoustic concert, and meet & greet for promotional radio winners. The contest was held by Republic Nashville and Big Machine Label Group for The Band Perry’s new album, “Pioneer.” Fittingly, The décor was Old West-themed, complete with a general store and cotton centerpieces.

The sponsor for this event was Origami Owl and all winners who attended later went to see Cassidy Pope, The Band Perry, and Rascal Flatts in concert! Check out several highlights from the event below…

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